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An Independently Owned & Operated Brokerage
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Marketing
The goal of our marketing is
to attract as many qualified buyers to your property as possible,
resulting in a sale at the highest price for you in the shortest period
of time. We do this with a multifaceted marketing program
targeting a broad range of buyers.
We start with identifying the potential buyers. Among the
possibilities are;
Local Residents looking to move up or down-size depending on their
lifestyles
Employees from out of the area relocating to one of our county’s
rapidly growing companies
Buyers relocating from congested urban areas who can work from home,
probably technology based
Bay Area professionals looking for a second home
Buyers looking to retire in the Wine Country, could be from anywhere
Out of town upscale buyers looking for something of quality in the Wine
Country
To reach this diverse group of potential buyers we use a variety of
media, both print and electronic. Our combination of advertising,
promotion and networking is designed to reach both prospective buyers
and agents who are working with qualified buyers.
These activities are designed to
create maximum exposure for your property so that we can show it to as
many prospects as possible and invite as many offers as we can
get. Once we receive an offer, or offers, our function is to
guide and counsel you through the negotiations, and then to oversee the
escrow. There are many details and much paperwork to be handled
between buyers and sellers, including verification of funds and
pre-approval of the buyers for a loan, plus delivery and receipt of all
necessary disclosures.
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